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	<title>ideas &#8211; andrewchapman.info</title>
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	<link>https://andrewchapman.info</link>
	<description>Editor, writer, book designer, publishing consultant, walker</description>
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		<title>Does affiliate marketing work? Do the math(s)</title>
		<link>https://andrewchapman.info/does-affiliate-marketing-work-do-the-maths/</link>
					<comments>https://andrewchapman.info/does-affiliate-marketing-work-do-the-maths/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Mon, 12 Mar 2012 14:48:31 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<category><![CDATA[work]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1405</guid>

					<description><![CDATA[I&#8217;m a sucker for get-rich-quick schemes, especially when they don&#8217;t work. Odd that. If you haunt certain communities such as the Warrior Forum, you will be overwhelmed by offers to make you rich within hours/days/months, These generally focus on affiliate marketing, and the model is usually thus: identify some niche keywords, preferably without competition, or [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/move-over-dave-gorman/" rel="bookmark" title="Move over Dave Gorman">Move over Dave Gorman</a></li>
<li><a href="https://andrewchapman.info/a-new-look-at-the-publishers-lunch/" rel="bookmark" title="A new look at the publisher&#8217;s lunch">A new look at the publisher&#8217;s lunch</a></li>
<li><a href="https://andrewchapman.info/stuck-in-the-middle-with-you/" rel="bookmark" title="Stuck in the middle with you">Stuck in the middle with you</a></li>
</ol>
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]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
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		<item>
		<title>The price of ignorance: a small survey inspired by the recognition heuristic</title>
		<link>https://andrewchapman.info/the-price-of-ignorance-a-small-survey-inspired-by-the-recognition-heuristic/</link>
					<comments>https://andrewchapman.info/the-price-of-ignorance-a-small-survey-inspired-by-the-recognition-heuristic/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Wed, 15 Feb 2012 14:54:54 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1396</guid>

					<description><![CDATA[A while back I wrote about the &#8216;fast and frugal&#8217; heuristics research of Gerd Gigerenzer and colleagues &#8211; in that case it was about research showing that a simple heuristic could provide decent predictions of election results. There&#8217;s lots more interesting research by these people &#8211; see the short bibliography below. Another of the team&#8217;s [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/around-the-world-in-eight-hours/" rel="bookmark" title="Around the World in Eight Hours">Around the World in Eight Hours</a></li>
<li><a href="https://andrewchapman.info/simple-methods-get-my-vote/" rel="bookmark" title="Simple methods get my vote">Simple methods get my vote</a></li>
<li><a href="https://andrewchapman.info/does-affiliate-marketing-work-do-the-maths/" rel="bookmark" title="Does affiliate marketing work? Do the math(s)">Does affiliate marketing work? Do the math(s)</a></li>
</ol>
</div>
]]></description>
		
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			<slash:comments>4</slash:comments>
		
		
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		<title>Animal words are strange fishes</title>
		<link>https://andrewchapman.info/animal-words-are-strange-fishes/</link>
					<comments>https://andrewchapman.info/animal-words-are-strange-fishes/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Wed, 14 Dec 2011 11:04:00 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<category><![CDATA[society]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1389</guid>

					<description><![CDATA[I&#8217;m currently editing a book about a zoo. One of the things it&#8217;s drawn my attention to is the oddity of animal plurals. Discounting irregular forms such as &#8216;geese&#8217; and pedantry such as &#8216;octopodes&#8217;, there seems to be a whole thorny area around what are known as &#8216;zero plurals&#8217;, where the plural is the same [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/around-the-world-in-eight-hours/" rel="bookmark" title="Around the World in Eight Hours">Around the World in Eight Hours</a></li>
<li><a href="https://andrewchapman.info/stuck-in-the-middle-with-you/" rel="bookmark" title="Stuck in the middle with you">Stuck in the middle with you</a></li>
<li><a href="https://andrewchapman.info/yes-yes-i-kneau-that/" rel="bookmark" title="Yes yes, I kneau that">Yes yes, I kneau that</a></li>
</ol>
</div>
]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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		<title>Shaking spears at each other</title>
		<link>https://andrewchapman.info/shaking-spears-at-each-other/</link>
					<comments>https://andrewchapman.info/shaking-spears-at-each-other/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Thu, 03 Nov 2011 14:47:48 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<category><![CDATA[people]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1382</guid>

					<description><![CDATA[To question, or not to question. That is to be&#8230; A recent conversation at LiveJournal prompted me to revisit the whole &#8216;authorship of Shakespeare&#8217;s works&#8217; malarkey. As I commented there, I had always been firmly convinced that the Man from Stratford wrote the plays, and found things such as Baconian ciphers preposterous (in fact, I [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/yes-yes-i-kneau-that/" rel="bookmark" title="Yes yes, I kneau that">Yes yes, I kneau that</a></li>
<li><a href="https://andrewchapman.info/around-the-world-in-eight-hours/" rel="bookmark" title="Around the World in Eight Hours">Around the World in Eight Hours</a></li>
<li><a href="https://andrewchapman.info/stuck-in-the-middle-with-you/" rel="bookmark" title="Stuck in the middle with you">Stuck in the middle with you</a></li>
</ol>
</div>
]]></description>
		
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			<slash:comments>4</slash:comments>
		
		
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		<title>What gets you Twitter followers? Part 3 of 3: content</title>
		<link>https://andrewchapman.info/what-gets-you-twitter-followers-part-3-of-3-content/</link>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Wed, 23 Dec 2009 11:27:30 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<category><![CDATA[play]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1273</guid>

					<description><![CDATA[Here&#8217;s the final part of my short series on mining data on around 50,000 Twitter accounts, as recorded by Twanalyst. Previously: Part one looked at user profiles. Generally, the more you fill out your profile (description, avatar, background image etc), there seems to be a correlation with increased number of followers; and high-status description terms [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/around-the-world-in-eight-hours/" rel="bookmark" title="Around the World in Eight Hours">Around the World in Eight Hours</a></li>
<li><a href="https://andrewchapman.info/what-gets-you-twitter-followers-part-2-friends-and-frequencies/" rel="bookmark" title="What gets you Twitter followers? Part 2: friends and frequencies">What gets you Twitter followers? Part 2: friends and frequencies</a></li>
<li><a href="https://andrewchapman.info/what-gets-you-twitter-followers-part-1-profile-usage/" rel="bookmark" title="What gets you Twitter followers? Part 1: profile usage">What gets you Twitter followers? Part 1: profile usage</a></li>
</ol>
</div>
]]></description>
		
		
		
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		<item>
		<title>Simple methods get my vote</title>
		<link>https://andrewchapman.info/simple-methods-get-my-vote/</link>
					<comments>https://andrewchapman.info/simple-methods-get-my-vote/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Tue, 22 Dec 2009 09:23:54 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<category><![CDATA[society]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1270</guid>

					<description><![CDATA[For the last decade I&#8217;ve been following the fascinating work of Gerd Gigerenzer and colleagues (especially Dan Goldstein) – as briefly as I can state it, he has identified a number of very simple heuristics which outperform far more complex models for decision-making processes or making predictions about certain kinds of data (this stuff has [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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Related posts:<ol>
<li><a href="https://andrewchapman.info/what-gets-you-twitter-followers-part-1-profile-usage/" rel="bookmark" title="What gets you Twitter followers? Part 1: profile usage">What gets you Twitter followers? Part 1: profile usage</a></li>
<li><a href="https://andrewchapman.info/does-affiliate-marketing-work-do-the-maths/" rel="bookmark" title="Does affiliate marketing work? Do the math(s)">Does affiliate marketing work? Do the math(s)</a></li>
<li><a href="https://andrewchapman.info/stuck-in-the-middle-with-you/" rel="bookmark" title="Stuck in the middle with you">Stuck in the middle with you</a></li>
</ol>
</div>
]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
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		<title>What gets you Twitter followers? Part 2: friends and frequencies</title>
		<link>https://andrewchapman.info/what-gets-you-twitter-followers-part-2-friends-and-frequencies/</link>
					<comments>https://andrewchapman.info/what-gets-you-twitter-followers-part-2-friends-and-frequencies/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Thu, 17 Dec 2009 11:24:31 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<category><![CDATA[play]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1260</guid>

					<description><![CDATA[I&#8217;ve been analysing data from 50000 Twitter accounts, recorded by my Twanalyst tool (tracks your Twitter stats over time, and analyses your tweeting style and personality). In Part 1, I looked at how people&#8217;s profiles might correlate with their number of followers, and a few trends emerged. This time I&#8217;ve been looking at the relationship [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/around-the-world-in-eight-hours/" rel="bookmark" title="Around the World in Eight Hours">Around the World in Eight Hours</a></li>
<li><a href="https://andrewchapman.info/what-gets-you-twitter-followers-part-3-of-3-content/" rel="bookmark" title="What gets you Twitter followers? Part 3 of 3: content">What gets you Twitter followers? Part 3 of 3: content</a></li>
<li><a href="https://andrewchapman.info/what-gets-you-twitter-followers-part-1-profile-usage/" rel="bookmark" title="What gets you Twitter followers? Part 1: profile usage">What gets you Twitter followers? Part 1: profile usage</a></li>
</ol>
</div>
]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
			</item>
		<item>
		<title>What gets you Twitter followers? Part 1: profile usage</title>
		<link>https://andrewchapman.info/what-gets-you-twitter-followers-part-1-profile-usage/</link>
					<comments>https://andrewchapman.info/what-gets-you-twitter-followers-part-1-profile-usage/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Tue, 08 Dec 2009 12:28:01 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<category><![CDATA[play]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1252</guid>

					<description><![CDATA[Running Twanalyst has given me access to large amounts of data, which I&#8217;m slightly-too-addicted to crunching. Inspired by this post at Social Media Today, which analyses the popularity of Twitter users according to the words they use in their tweets, I realised I have a large database of people&#8217;s Twitter biographies. Do the words people [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/around-the-world-in-eight-hours/" rel="bookmark" title="Around the World in Eight Hours">Around the World in Eight Hours</a></li>
<li><a href="https://andrewchapman.info/what-gets-you-twitter-followers-part-2-friends-and-frequencies/" rel="bookmark" title="What gets you Twitter followers? Part 2: friends and frequencies">What gets you Twitter followers? Part 2: friends and frequencies</a></li>
<li><a href="https://andrewchapman.info/what-gets-you-twitter-followers-part-3-of-3-content/" rel="bookmark" title="What gets you Twitter followers? Part 3 of 3: content">What gets you Twitter followers? Part 3 of 3: content</a></li>
</ol>
</div>
]]></description>
		
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			<slash:comments>9</slash:comments>
		
		
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		<title>What&#8217;s it all about, Alfie</title>
		<link>https://andrewchapman.info/whats-it-all-about-alfie/</link>
					<comments>https://andrewchapman.info/whats-it-all-about-alfie/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Fri, 04 Dec 2009 13:37:38 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[news]]></category>
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		<category><![CDATA[play]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1246</guid>

					<description><![CDATA[I&#8217;ve just launched a new tool at Hatmandu.net, a text content and keyword analyser &#8211; in theory useful for search engine optimisation, but also to get the general gist of a text.From the notes: This text content and keyword analyser is intended to give a more precise indication of a text&#8217;s most important words than [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/in-search-of-st-pancras-a-london-walk/" rel="bookmark" title="In search of St Pancras: a London walk">In search of St Pancras: a London walk</a></li>
</ol>
</div>
]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
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		<title>The narrative of illness</title>
		<link>https://andrewchapman.info/the-narrative-of-illness/</link>
					<comments>https://andrewchapman.info/the-narrative-of-illness/#comments</comments>
		
		<dc:creator><![CDATA[Andrew Chapman]]></dc:creator>
		<pubDate>Fri, 30 Oct 2009 13:02:30 +0000</pubDate>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[oldblog]]></category>
		<guid isPermaLink="false">http://hatmandu.net/?p=1237</guid>

					<description><![CDATA[So, yesterday I was felled by illness. The night before, I lay wake hour after hour, aching and uncomfortable with stomach pangs. As the day went on, I felt worse, with hot and cold flushes, more pangs, total exhaustion, and I crept back into my bed for much of the day for further fretful sleeplessness. [&#8230;]<div class='yarpp yarpp-related yarpp-related-rss yarpp-template-list'>
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<li><a href="https://andrewchapman.info/clare-as-mud/" rel="bookmark" title="Clare as mud">Clare as mud</a></li>
<li><a href="https://andrewchapman.info/methodism-in-the-madness/" rel="bookmark" title="Methodism in the madness">Methodism in the madness</a></li>
</ol>
</div>
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			<slash:comments>4</slash:comments>
		
		
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